Performance marketing: Google Ads and Meta Ads: Pay for customers, not clicks.

MeasureMinds Creative runs Google Ads and Meta Ads for businesses that want customers, not clicks. Campaigns launch only after the website and conversion tracking are verified, aim at high-intent buyers and are optimised every week against cost per lead and revenue, with results on a live dashboard.

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Written by Neo, Founder · Last updated 21 October 2026

What’s included

What’s included.

Everything in our google and meta ads work, in plain English.

Pre-campaign foundation audit

Website speed, conversion setup, tracking and landing pages, checked before any spend.

Keyword research and bid strategy

Intent-matched keywords, with negative keywords from day one.

Campaign build

Google Search, Performance Max, Meta and YouTube campaigns built around your best customers.

Ad copy and landing pages

Several variants per ad group, tested continuously, with pages that match the ad.

Weekly optimisation

Bids, budgets and creative adjusted against real conversion data.

Live reporting

Cost per lead, cost per sale and return on ad spend on a live dashboard.

At a glance

How the work runs.

The practical details: tools, timings and what you keep.

Channels: Google Search, Performance Max, Meta (Facebook and Instagram) and YouTube
Before launch: Foundation check: website, tracking and landing pages
First two weeks: Daily monitoring to catch issues fast
Reporting: A live Looker Studio dashboard, not a monthly PDF

Who it’s for

Who it’s for.

Honest about fit, because the wrong project helps nobody.

A good fit if

You’re spending on ads without clear returns
You’re ready to scale what already works
Your leads are plentiful but poor quality

Probably not a fit if

You want to launch before tracking is in place
You judge success by clicks or impressions

How it works

How it works.

Every step ends with something you can see and use.

Foundation check
Your website converts and tracking is live before we spend a single dollar. If not, we fix it first.
Campaign strategy
Audience research, funnel mapping and channel choice based on where your buyers are.
Account build
Campaigns, ad groups, creative and conversion events built and tested.
Launch and monitor
Daily monitoring in the first two weeks.
Optimise and report
Weekly bid, budget and creative changes, and monthly attribution reporting.

Measured, not guessed

How we measure it.

Reported monthly against the baseline from your first audit, in plain English.

Cost per leadWhat each enquiry costs, by campaign.

Cost per acquisitionWhat each customer costs.

Return on ad spendRevenue for every unit spent.

Lead qualityHow many leads become real conversations.

Answers

Google and Meta Ads questions.

Short, direct answers. Ask us anything else.

Why won’t you run ads on day one?

Because traffic sent to a site that doesn’t convert, or isn’t tracked, burns budget without producing leads you can see. We confirm the website and tracking are ready first, then launch.

What budget do I need for Google Ads?

Enough for the platform to record conversions regularly so it can learn. We recommend a test budget based on what a lead is worth to you and your likely cost per click, then scale once cost per lead is proven.

How soon will ads generate leads?

Measurable leads usually begin in the second week once the foundation is confirmed ready. We set a realistic cost-per-lead target before launch based on your industry and location.

What if my campaigns are already running?

We audit them first: targeting, match types, negative keywords, landing pages and tracking. You get a clear list of changes, then decide whether we take over or you implement them yourself.

Do you manage the account or just consult?

We manage it end to end: strategy, build, daily monitoring in the first two weeks and ongoing optimisation.

Do you run ads in the UK, US and Australia?

Yes. We manage campaigns in any market Google Ads and Meta Ads serve, with targeting, currency and time zones set for your customers.

Next step

Related services

Each service builds a layer the others depend on.

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