Journey strategy
Welcome, nurture, re-engagement and win-back flows, mapped to how your customers buy.
Email and SMS retention marketing: Turn first orders into repeat customers.
MeasureMinds Creative builds automated email and SMS journeys that turn first-time buyers into repeat customers: welcome series, post-purchase follow-ups, re-engagement and win-back campaigns. Each journey is triggered by what customers do, tested end to end before it goes live, and measured by repeat purchases and revenue per subscriber.
Free audit firstNo obligationPlain-English results
What’s included.
Everything in our email and sms work, in plain English.
Platform setup
Mailchimp, Klaviyo, ConvertKit or your existing CRM, set up properly.
Copy in your voice
Every email in the sequence written for your brand.
SMS and WhatsApp
Appointment reminders, offers and re-engagement where they suit your audience.
Segmentation
Messages by behaviour and intent, not one list for everyone.
Consent-first sign-up
Forms that record permission and make unsubscribing easy.
How the work runs.
The practical details: tools, timings and what you keep.
- Platforms
- Mailchimp, Klaviyo, ConvertKit or your CRM
- Channels
- Email, SMS and WhatsApp
- Hand-over
- A recorded walkthrough of every live flow
- Example result
- One client’s open rate rose from 18% to 41% in six weeks
Who it’s for.
Honest about fit, because the wrong project helps nobody.
A good fit if
- You sell online or have repeat-purchase services
- You have a customer list you rarely use
- Most of your budget goes on finding new customers
Probably not a fit if
- You want to email people who never opted in
- You have no way to collect email or phone consent yet (we can set that up first)
How it works.
Every step ends with something you can see and use.
Audit list and platform
List health, consent records and your current open and click rates.
Segmentation strategy
Your list split by behaviour and intent, not just demographics.
Sequence build
Welcome, onboarding and re-engagement journeys written and built.
Testing
Every sequence tested end to end before it goes live.
Optimisation
Open rates, clicks and revenue per email tracked and improved monthly.
How we measure it.
Reported monthly against the baseline from your first audit, in plain English.
Repeat purchase rateHow many customers come back.
Revenue per subscriberWhat each contact is worth over time.
Unsubscribe and complaint rateA signal that messages are welcome.
Opens and clicksUseful, but secondary to revenue.
Email and SMS questions.
Short, direct answers. Ask us anything else.
Why is retention cheaper than acquisition?
A repeat customer has already been paid for once, so each extra order carries little or no ad spend. Automated journeys increase repeat purchases without increasing your ad budget.
Which journeys should a business set up first?
A welcome series, an enquiry or abandoned-cart follow-up and a post-purchase sequence. These three usually pay back fastest because they reach people at the moment of highest intent.
Do I need a big list to start?
No. Even a 200-person list, properly segmented, can outperform a 5,000-person list that is never emailed.
What’s a realistic open-rate improvement?
One client’s open rate went from 18% to 41% in six weeks with proper segmentation and subject-line testing. Results depend on how healthy your list is to begin with.
Is SMS marketing legal for my business?
Yes, with consent. Email and SMS marketing needs opt-in consent in most markets, including under UK GDPR and PECR, the US TCPA for texts and Australia’s Spam Act. We build sign-up flows that record consent and make unsubscribing easy.
Does this work for service businesses, not just online stores?
Yes. Re-engagement, review and referral sequences work well for service businesses with a client list.
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Start with a free audit. We’ll show you what AI sees today and what we’d fix first. No pressure, no jargon.
Free audit firstNo obligationPlain-English results