Content strategy
Five content pillars tied to business outcomes, mapped to what your buyers search for.
Campaigns and content marketing: Content that AI quotes and buyers act on.
MeasureMinds Creative plans and produces campaigns and content that move buyers from first touch to purchase: articles, landing pages, social content and video concepts built around the questions customers actually ask. Every piece is written to rank, to be quoted by AI assistants and to lead to a measurable next step.
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What’s included.
Everything in our content marketing work, in plain English.
Answer-first articles
Guides that answer in the first two sentences, with FAQ schema, sources and a named author.
Landing pages
Pages for campaigns and offers, built around one clear action.
Campaign concepts
Launches and seasonal pushes with full creative themes, planned across search, social and email.
Social and short-form video
Posts, hooks and reel concepts cut from the same ideas, so nothing is made twice.
Monthly performance review
What drove traffic and leads, what didn’t, and what changes next month.
How the work runs.
The practical details: tools, timings and what you keep.
- Planning
- A 90-day plan and a monthly calendar, agreed before production
- Approval
- You review every piece before it’s published
- Ownership
- You own all content from the moment it’s delivered
- Formats
- Articles, landing pages, email, ad copy, social and video concepts
Who it’s for.
Honest about fit, because the wrong project helps nobody.
A good fit if
- You publish occasionally but nothing ranks
- Your buyers ask the same questions on every sales call
- You want to be the source AI quotes in your field
Probably not a fit if
- You want daily posts for the sake of volume
- You need content without anyone to approve it
How it works.
Every step ends with something you can see and use.
Strategy
Content pillars mapped against what your buyers are searching for, and what AI already says about your topic.
Editorial calendar
Blog, social and email planned a month ahead, not improvised.
Production
Researched and written by people for SEO and AEO structure, with AI helping on research and first drafts.
Review and approval
You approve every piece before it goes live. No surprises.
Publish and measure
Live on schedule across blog, social and email, then reviewed monthly against traffic and leads.
How we measure it.
Reported monthly against the baseline from your first audit, in plain English.
Organic traffic to contentVisits from search, by article.
Mentions in AI answersWhich pieces AI assistants cite.
Leads from contentEnquiries and sign-ups that started on a content page.
Time on pageWhether people actually read it.
Content marketing questions.
Short, direct answers. Ask us anything else.
What content gets cited by AI search?
Content that answers a specific question in its first sentence, uses clear headings, includes sourced statistics or original data and names its author. Comparison tables, definitive guides and original research are cited most often.
How often should a business publish?
Consistency matters more than volume. Two well-researched, answer-first pieces a month usually beat daily thin posts, especially when older pieces are refreshed with current data.
How many pieces of content do I get each month?
It depends on the plan. Our starting content plan includes four articles plus social content each month, and larger plans scale from there.
Is AI-written content bad for SEO?
Not by itself. Google says it rewards helpful, original content however it is produced, and treats content made mainly to manipulate rankings as spam. We use AI for research and first drafts, and people for facts, voice and final edits.
Who owns the content?
You do, fully, from the moment it’s delivered.
Do you make video?
We plan reels and short-form video concepts as part of content plans. Full video production is scoped separately.
Related services
Each service builds a layer the others depend on.
AI SEO (SEO, AEO and GEO)
Rank on Google and get recommended in ChatGPT, Gemini, Perplexity and Google AI Overviews.
Learn moreEmail and SMS retention
Automated journeys that turn first-time buyers into repeat customers without more ad spend.
Learn morePerformance marketing
Google Ads and Meta Ads aimed at high-intent buyers and measured against revenue, not clicks.
Learn moreReady to adapt your marketing to AI?
Start with a free audit. We’ll show you what AI sees today and what we’d fix first. No pressure, no jargon.
Free audit firstNo obligationPlain-English results